Q. What period do the view counts cover?

All time — every view since you installed the theme, or since you last reset the counts. There’s no date picker, and that’s deliberate.

FAQtory stores a single number per question and keeps no history. Date filtering would mean storing a record for every question on every day, which grows with your traffic forever and slows your database down. Instead the counts stay the same size no matter how popular your help center gets.